Assure is a new brand, but I have been seeing it a lot online and hearing about it offline a lot. I have got few products from the brand. Today I am going to talk about a shampoo from the brand which is formulated to hydrate Dry & Damaged hair. Honestly speaking, I really dig into any hair product that claims to be meant for Dry & Damaged hair. Some work decently while some fail miserably. I mostly judge a product on basis of the amount of shine & moisture it can induce into my hair ends. If my hair ends feel & look healthy, I pass it otherwise of…