Assure is a new brand, but I have been seeing it a lot online and hearing about it offline a lot. I have got few products from the brand. Today I am going to talk about a shampoo from the brand which is formulated to hydrate Dry & Damaged hair. Honestly speaking, I really dig into any hair product that claims to be meant for Dry & Damaged hair. Some work decently while some fail miserably.
I mostly judge a product on basis of the amount of shine & moisture it can induce into my hair ends. If my hair ends feel & look healthy, I pass it otherwise of course, it’s a miss for me. Shampoos & conditioners should be given ample time to show results though.
It takes time for the potent ingredients of a product to penetrate deep into the hair shaft and work. We use shampoo for 2-3 minutes on our scalp and hair, so the product does not really get enough time to work on the problem area. But this does not mean that you can put a chemically laden shampoo on your hair like a mask. Rather make sure to keep it for 3-5 while massaging your scalp gently to circulate blood thoroughly which gives a boost to new & healthy hair.
About ASSURE Moisture Rich Shampoo With Green Tea Extract
ASSURE says that this moisture rich shampoo is enriched with Green Tea Extracts to give your dry and damaged hair a boost of moisture making them healthy & shiny again. It also contains milk protein which hydrates hair from root to tip. Vitmain Pro B5 is essential to grow healthy hair. Green Tea has anti oxidant properties which protects your hair from further damage.
Price
Rs. 180 for 200ml . Buy here .
Ingredients
Packaging
The shampoo comes in a transparent plastic bottle with push to open black cap at the top. The packaging looks fine and attractive but this kind of push to open packaging are not generally leak proof.
The bottle contains all the information about the product like how to use, ingredients, price & other vital information.
Color, Texture & Smell
It is a bright yellow colored & with gel like consistency shampoo. It lathers very well when diluted with water. It has fresh citrus-y kind of smell. I am quite fond of the smell though. It is very mild and pleasant.
My Experience
I have used it quite few times. A dollop of the product is enough for my waist length hair because it lathers very well. It cleanses my scalp very well. If I have oiled my hair, I definitely need some more product than the usual. It also rinses well without much hassle.
Coming to the after effects, there is bit shine to my hair, but that’s all, I do not find any thing extra ordinary out of this shampoo. I have used it without oiling, after oiling, with conditioner & without using a conditioner. The results are nothing much expressive. It does not do much on it’s own.
On closing notes I would say it is economical. But that’s all.
Summary : 3/5
ASSURE Moisture Rich Shampoo With Green Tea Extract is an average shampoo which might work good for normal to oily hair type. But for dry/damaged hair type, it can not do much. It lathers well, smells nice & is economical.
Not every product stands true to it’s claims. Sometimes, I can tell with very first use, if a product is promising or not. That’s my instinct working for me always.
Hope you are all aware of the giveaway going on High On Gloss.
Love.
